Put Your Data
to Work.

Onboard clean, well-defined data modeled for generative AI, analytics and activation.


    Useful AI requires AI-ready data. Reactor creates business-ready data from all of your systems and applications, landed in your data warehouse:

    Key Benefits of Reactor

    Four reasons Reactor is the perfect data onboarding solution

    Low code / no code pipelines

    Build advanced data flows that unify data across sources and schemas with a drag-and-drop interface and simple Excel-like expression language.

    A complete semantic layer

    Label and map data to common definitions and models for shared data understanding, cataloging and governance across systems, functions, departments and partners.

    Future-proof data replay

    Immutably log your raw data in Reactor for faster processing, and the ability to remap and reprocess data whenever new use cases arise.

    Part of your modern data stack

    Reactor plays nicely with your favorite data warehouse, AI algorithms, and BI and data activation tools.

    Reactor Key Benefits
    Reactor Benefits

    Save money on cloud data warehousing & focus your data team on strategic insights.

    Increase time-to -value on data infrastructure projects

    By reducing time, cost and risk to get to business-ready data, and increase the impact of useful data on business outcomes.

    Optimize both upstream and downstream data flows

    Reduce the cost of software licenses, storage and compute – especially incurred by the data warehouse.

    Drive high-impact business outcomes

    Shift the focus of data engineering and analysis teams from plumbing to driving high-impact business outcomes.

    Happy Reactor Customers

    Explore genuine feedback from customers

    Can Reactor save you time and money, accelerating your data and IT projects? Don't take our word for it.

    “Reactor helps Eberjey unify and model data across our entire business footprint, to better understand our customers and to act on our data. Reactor ensures good data and useful modeling, while we own our data and open data infrastructure.”

    Dani May

    VP Ecommerce at Eberjey

    “Reactor provides near real-time centralized customer insights which can help PacSun marketing and operations create better customer experience. Reactor has been key to PacSun unlocking value from our data.”

    Shirley Gao

    CIO at PacSun

    Shirley Gao

    Reactor helps us reach our customers with relevant, targeted content, drive results, and ultimately own our customer relationships without reliance on a third-party marketplace.

    Sam Wilson

    Head of Growth at Bala

    Sam Wison at Bala

    For the first time ever, we’re looking at how to engage consumers and have them consider direct purchases … where our role is to be able to provide “surprise and delight” moments to the consumer, take advantage of all that great first-party data, and engage them in a more custom fashion.

    Jon Troutman

    VP of DTC Marketing at Constellation Brands

    Jon Troutman

    “Reactor’s composable solution reduced our time to market for robust and in-depth retail analytics, while simultaneously enabling our internal data teams to focus on integrating our proprietary data to provide a more complete picture of our audience’s interests and commerce needs.”

    Robert Gash

    Chief Technology Officer of E-Commerce at Hearst

    Robert Gash at Hearst

    “At Balsam Brands, we know the importance of using trustworthy data to drive world-class experiences for customers and better company performance. With Reactor and Snowflake, we’re building future-proof data infrastructure for machine learning, advanced analytics and data activation. The goal is to make the data and the tools easy and effective for every business stakeholder across our company.”

    France Roy

    Chief Technology Officer at Balsam Brands

    France Joy at Balsam Brands
    Frequently Asked Questions

    We're here to answer all your questions

    Quick answers to questions you may have. Can't find what you're looking for? Check out our full documentation.

    Easily blend data in your warehouse with data from Reactor. Use our open reference data models to build and customize useful models that span Reactor and non-Reactor data sets.

    Reactor provides fully customizable, observable and auditable control over ETL data flows -- from source API, database or flat file to semantically labeled and mapped entities landed in your preferred data warehouse.

    Depending on the source systems that you want to integrate, it takes from a few hours to a few days to get data flowing from a source system to destination data warehouse tables.

    Get started with Reactor

    Simplify the complex
    data challenges across your entire enterprise

    Get started with Reactor today and accelerate your adoption of generative AI, analytics and data activation.

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