Customer Success
Balsam Brands Reduces Cost and Complexity
Integrating and Modeling Business-Ready Data in Snowflake
Overview
Balsam Brands uses Reactor to unify and catalog data for AI modeling, cross-functional business analytics, and customer activation, reducing the time and complexity of integrating and modeling useful business data for the entire organization.
Data Stack
“At Balsam Brands, we know the importance of using trustworthy data to drive world-class experiences for customers and better company performance. With Reactor and Snowflake, we’re building future-proof data infrastructure for machine learning, advanced analytics and data activation. The goal is to make the data and the tools easy and effective for every business stakeholder across our company.”
France Roy Chief Technology Officer, Balsam Brands“Everything is ingested and cleaned up in Reactor and then any new data set that needs to tie that model, we have one place to go and do that... [so] business users have data at their fingertips and can make those decisions in real time versus waiting weeks or months to get the right data to then make a decision.”
France Roy Chief Technology Officer, Balsam BrandsImpact
01.
Balsam Drives Greater Conversion
Balsam drives greater conversion and revenue using real-time feedback on ‘million-dollar days’ during the holiday seasons.
02.
No Data Loss or Downtime
The brand replatformed its order management systems with no data loss or downtime given Reactor’s ability to ingest, cleanse and semantically map data into common entities regardless of source system.
03.
Balsam Tests New Data Sets with Ease
Balsam tests new data sets with ease to understand correlations and impact on their customer journeys and profitable sales.
Balsam Brands Use Cases
01.
For Executives & Operations Pros
Reactor unifies high fidelity order data – including order lifecycle and profitability – across owned commerce (SAP Hybris), marketplace (Amazon) and ERP (Sterling Commerce) systems.
02.
For Marketers
Reactor unifies digital marketing data, combining shopping cart conversions, digital marketing attribution, paid media spend and activity – all collected and unified from system-of-record APIs rather than browser cookies and site tracking tags.
03.
For E-commerce Pros
Reactor consolidates shopper engagement data from all transactional and campaign sources including website, shopping cart, email and SMS; materialized in Snowflake for customer segmentation, marketing activation and higher relevance campaign automation.
04.
For Data Analysts
Reactor lands data in Snowflake for easy access by generative AI large language models (LLMs), BI, analytics, activation tools, and other downstream applications across the enterprise.
Get Started with Reactor
Simplify the complex data challenges across your entire enterprise
Get started with Reactor today and accelerate your adoption of generative AI, analytics and data activation.