Reactor Overview
Introducing Reactor, a Low Code Intelligent Pipeline
Reactor enables users to manage the ingestion, preparation, and transformation of data in one single low-code interface. Reactor’s design promotes organizational-level transparency, control, and understanding of your data. This makes unlocking value in your data cheaper, faster, and easier than ever before, whether you are setting up an initial integration or maintaining existing integrations.
We’ve always been purpose-built for retail, and Reactor brings that purpose to the next level. With each new customer, we are actively building a library of reusable connectors that our future customers can benefit from. Once connected to your source systems, Reactor allows you to bring in only the data you wish to use, and enables simple data standardization. The mapping engine enables users to harmonize like data kinds sourced from multiple systems, so that an ecommerce order from Shopify, a marketplace order from Amazon, and a point-of-sale order from Square use the same data labels and definitions. We have models available out of the box to help you define essential data entities so you can begin to use your data quickly, and more efficiently.
In layman’s terms, that means we’ve done the legwork to define basic retail entities like an order, a customer, or a sales channel, among others. From those essential entities, Reactor has tools to help you create the business logic that matters most to you. We have out-of-the-box models you can use as-is, or you can customize ours to best suit your unique business needs.
Centralizing data ingestion, preparation, and transformation in a single interface adds the following value:
- Everyone in the org works from a common data dictionary that is documented directly in the UI, so there is no ambiguity as to what a given dimension or metric means
- Data analysts and other data consumers can spend more time actually analyzing their data and less time preparing data and managing complex SQL logic
- Troubleshooting data issues becomes much easier (because of fewer failure points)
Reactor ingests, parses, links, and transforms data in a single user interface. This process is represented in the simple architecture diagram below.
Whatever your data goals are, Reactor is our solution to help you achieve them. Explore the Reactor features in more detail by navigating through the site.